Persuasive Strategy Winning Eloquence
Peitho Group
Is founded on the belief Alberta’s vast energy endowment is adaptable, resilient and essential to global energy security. Put simply, the world needs Alberta resources and expertise to build a decarbonized, resilient and sustainable future.
Peitho Group
Is a niche consultancy delivering public policy and public relations support to organizations with interests in Alberta’s energy sector. We work with leadership teams on strategy development, we design and deliver stakeholder engagement processes, we provide government relations advice and system navigation for new project developments and help shape government relations outreach. Our clients come from industry, associations and governments.
We focus on the following Alberta and western Canadian value chains and sectors:
·- Energy system decarbonization
·- Natural gas pathways (production, infrastructure and manufacturing including petrochemicals, hydrogen and its carriers)
·- Plastics circular economy
Peitho Group Principal and Founder:
Barbra Korol is the creator and principal of Peitho Group. Barbra has been at the nexus of energy policy and public relations for more than two decades. She worked in industry public relations for a decade, first with EPCOR Utilities and then with The Dow Chemical Company. With EPCOR, she led the external communications function and served as media liaison and corporate spokesperson. With Dow Canada, she was national head of corporate and public relations prior to relocating to Dow’s U.S. headquarters where she was appointed global public affairs leader for the Manufacturing and Engineering function and then the Specialty Plastics and Elastomers portfolio. Upon returning to the Alberta Government, Barbra held several executive level positions at the Alberta Energy and Minerals department, including as branch head of the Energy Secretariat, Market Access and Natural Gas teams. She was ED accountable for Alberta CoLab, the Government of Alberta’s premier policy innovation lab, led the policy analysis for Alberta’s Natural Gas Vision and Strategy and for Alberta’s Hydrogen Roadmap. Barbra retired from the Alberta Energy and Minerals department in July 2024 to found Peitho Group. Barbra is an experienced facilitator, public presenter, spokesperson and has been an invited speaker at national and international conferences. In 2022 she was awarded a Queen’s Platinum Jubilee Medal (QPJM) for outstanding service to Albertans.